Manjusar, Savli, Vadodara, Gujarat

Alchemy green pledge

Champions of the circular economy.

Precious metals touch our lives in many ways: jewellery, smartphones, medical devices, industrial equipment, fuel cell catalysts and robotics. Because they are finite, rare and strategically important, recycling them is critical.

A “Circular Economy” is an industrial system that is restorative or regenerative by intention and design. It replaces the end-of-life concept with restoration, shifts towards the use of renewable energy, eliminates the use of toxic chemicals, which impair reuse and return to the biosphere, and aims for the elimination of waste through the superior design of materials, products, systems and business models.

World Economic Forum

Restorative by design

Metals are recovered and returned to use, replacing the “end-of-life” idea with restoration.

Fewer imports

India is a net importer of gold. Recovering it locally helps conserve foreign exchange reserves.

Less mining

Precious and rare earth metals are finite. Every gram recovered is a gram that does not have to be mined.

Formalising the trade

We work to bring informal scrap supply chains into the formal, responsible recycling ecosystem.

UN Sustainable Development Goals

The goals our work supports

Our project adopts the circular economy concept in full, recovering precious and rare earth metals that are not renewable.

  • UN SDG 7: Affordable and Clean Energy
  • UN SDG 8: Decent Work and Economic Growth
  • UN SDG 9: Industry, Innovation and Infrastructure
  • UN SDG 10: Reduced Inequalities
  • UN SDG 11: Sustainable Cities and Communities
  • UN SDG 12: Responsible Consumption and Production
  • UN SDG 13: Climate Action
  • UN SDG 14: Life Below Water
  • UN SDG 15: Life on Land
  • UN SDG 17: Partnerships for the Goals

Recycle responsibly with us.

Tell us what you have and roughly how much. We will get back to you with the next steps and a quote.